

For example, the e-Commerce site works best for Heidi when it is linked to Accounting and Inventory and CRM and CMS.įor over 20 years larger businesses have seen the only way to achieve an integrated solution was using ERP systems – Integrated Resource Planning. Ideally, you would have all of these functional requirements linked and sharing data as required. And check that links to any other related systems can use the same data about these customers in their different roles. QuickBooks for one doesn’t provide this capability – you need to provide different names for the same person. Check that the system you go for provides for the same person to be a customer, a staff member, a supplier, and a shareholder. This capability is really at the hub of all your systems. Interweaving all of the different systems are your business partnerships.

It should be fulfilled at Heidi’s discretion-to a store, to her home, to her workplace.Merchandise advertised in stores should be available for purchase online.

In the new business paradigm, this now includes omnichannel capability – you need to be able to meet Heidi’s expectation that ordering, fulfillment, and returns should be enabled freely and that any step of the process should be executable in the channel of her choice. The key capability your technology tools must provide always relates to your customer (Heidi)’s experience with you in co-creating value, in how you help her get her job done.
